Analisis Sensitivitas dalam Optimasi Keuntungan Produksi Kue Ulang Tahun dengan Metode Branch and Bound

The increasingly rapid development of the business world requires companies engaged in industry, trade, and services to continue optimize their activities win market competition. Mikaila Bakery is one businesses producing birthday cakes Gorontalo Province. In cake at Bakery, so far, amount production only determined by estimates, profits do not reach optimal profits. This study aimed determine profit obtained bakery using branch bound method results sensitivity analysis changes objective function coefficients constraint functions method. show that method, Bakery's shop gets an Rp. 38,433,000 per month or increase 3.4% previous profit. will remain conditions if follows occur coefficient based on upper lower according output. Which has been generated POM-QM software.